Rethinking the sociology of media ownership

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter presents a new way to study news media ownership. It argues that instead of focusing on individual media moguls or market concentration, sociologists should analyze the different “forms” of media ownership: stock market traded, privately held, civil society, and public/state. Variation in forms of ownership can then be linked to differences in the exercise of four modes of power shaping news content: political instrumentalism, economic instrumentalism, audience adjustment, and public service orientation and/or commitment. Previous research suggests that public/state media tend to emphasize public service news more than commercial media, but further research is needed on civil society media, especially the growing US nonprofit journalism sector. Future research should closely examine the interaction of ownership forms, systems of funding, and technological platforms; micro-level organizational factors that create diversity within ownership forms; and the civic effects, positive or negative, of new forms of commercial ownership linked to private equity, as well as increasing commercial/nonprofit collaborations. Cross-national research is also needed to show how ownership effects on news content are mediated by national professional legacies and regulatory mechanisms. Similar questions can and must be asked of non-news media.

Original languageEnglish (US)
Title of host publicationRoutledge Handbook of Cultural Sociology
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Pages387-396
Number of pages10
ISBN (Electronic)9781351974103
ISBN (Print)9781138288621
DOIs
StatePublished - Jan 1 2018

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)

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  • Cite this

    Benson, R. (2018). Rethinking the sociology of media ownership. In Routledge Handbook of Cultural Sociology: Second Edition (pp. 387-396). Taylor and Francis. https://doi.org/10.4324/9781315267784-42