Revitalizing the Yamuna river: Social Entrepreneurship Approaches

Bala Mulloth, Bharat Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    New Delhi, India's capital city, with a population of almost twenty-two million faces a daunting challenge: Its sacred river, the Yamuna, is one of the most polluted in the world. In fact, within the city limits, the Yamuna is primarily constituted by treated and untreated sewage and other toxic effluents. The water is rendered 'dead' with zero oxygen, thus posing serious health hazards to the citizens of New Delhi. Might there be a way to cleanup and revitalize the river plain using social entrepreneurial approaches? In this paper, we propose to study the key ingredients required for creating and nurturing a social entreprenurship and innovation based ecosystem in the region. The methodology employed is qualitative in nature and draws on evidence based on interpretative interviews as well as direct and indirect observations. Using case examples of five socially driven ventures in the region, we examine how they they impact the local community in a manner that opens up new frontiers for positive social change. In doing so, these social entrepreneurs create value by introducing technology innovations that solve problems, while creating new opportunities for organizations and communities involved with the Yamuna river cleanup efforts.

    Original languageEnglish (US)
    Title of host publicationPICMET 2018 - Portland International Conference on Management of Engineering and Technology
    Subtitle of host publicationManaging Technological Entrepreneurship: The Engine for Economic Growth, Proceedings
    EditorsHarm-Jan Steenhuis, Kiyoshi Niwa, Gary Perman, Dundar F. Kocaoglu, Timothy R. Anderson, Dilek Cetindamar Kozanoglu
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    ISBN (Electronic)9781890843373
    DOIs
    StatePublished - Oct 4 2018
    Event2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018 - Honolulu, United States
    Duration: Aug 19 2018Aug 23 2018

    Publication series

    NamePICMET 2018 - Portland International Conference on Management of Engineering and Technology: Managing Technological Entrepreneurship: The Engine for Economic Growth, Proceedings

    Other

    Other2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018
    CountryUnited States
    CityHonolulu
    Period8/19/188/23/18

    ASJC Scopus subject areas

    • Strategy and Management
    • Communication
    • Engineering (miscellaneous)
    • Management of Technology and Innovation
    • Organizational Behavior and Human Resource Management
    • Computer Networks and Communications
    • Decision Sciences (miscellaneous)

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  • Cite this

    Mulloth, B., & Rao, B. (2018). Revitalizing the Yamuna river: Social Entrepreneurship Approaches. In H-J. Steenhuis, K. Niwa, G. Perman, D. F. Kocaoglu, T. R. Anderson, & D. C. Kozanoglu (Eds.), PICMET 2018 - Portland International Conference on Management of Engineering and Technology: Managing Technological Entrepreneurship: The Engine for Economic Growth, Proceedings [8481862] (PICMET 2018 - Portland International Conference on Management of Engineering and Technology: Managing Technological Entrepreneurship: The Engine for Economic Growth, Proceedings). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.23919/PICMET.2018.8481862