Scary health warnings can boost sales

Ziv Carmon, Yael Steinhart, Yaacov Trope

Research output: Contribution to journal › Article › peer-review

Cite this

@article{3de40db666414949b9424982e9887b3d,

title = "Scary health warnings can boost sales",

author = "Ziv Carmon and Yael Steinhart and Yaacov Trope",

year = "2013",

month = oct,

language = "English",

volume = "91",

pages = "30",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "10",

}