Sentiment Analysis of Twitter Posts Related to a COVID-19 Test & Trace Program in NYC

Krystle A. Tsai; Michelle M. Chau; Juncheng Wang; Lorna E. Thorpe; Rachel E. Massar; Sarah Conderino; Carolyn A. Berry; Nadia S. Islam; Anna Bershteyn; Marie A. Bragg

doi:10.1007/s11524-024-00906-3

Sentiment Analysis of Twitter Posts Related to a COVID-19 Test & Trace Program in NYC

Krystle A. Tsai, Michelle M. Chau, Juncheng Wang, Lorna E. Thorpe, Rachel E. Massar, Sarah Conderino, Carolyn A. Berry, Nadia S. Islam, Anna Bershteyn, Marie A. Bragg

Research output: Contribution to journal › Article › peer-review

Abstract

As part of a program evaluation of the New York City Test & Trace program (T2)—one of the largest such programs in the USA—we conducted a study to assess how implementing organizations (NYC Health + Hospitals, government agencies, CBOs) communicated information about the T2 program on Twitter. Study aims were as follows: (1) quantify user engagement of posts (“tweets”) about T2 by NYC organizations on Twitter and (2) examine the emotional tone of social media users’ T2-related tweets in our sample of 1987 T2-related tweets. Celebrities and CBOs generated more user engagement (0.26% and 0.07%, respectively) compared to government agencies (e.g., Mayor’s Office, 0.0019%), reinforcing the value of collaborating with celebrities and CBOs in social media public health campaigns. Sentiment analysis revealed that positive tweets (46.5%) had higher user engagement than negative tweets (number of likes: R² =.095, p <.01), underscoring the importance of positively framing messages for effective public health campaigns.

Original language	English (US)
Pages (from-to)	898-901
Number of pages	4
Journal	Journal of Urban Health
Volume	101
Issue number	5
DOIs	https://doi.org/10.1007/s11524-024-00906-3
State	Published - Oct 2024

ASJC Scopus subject areas

Health(social science)
Urban Studies
Public Health, Environmental and Occupational Health

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10.1007/s11524-024-00906-3

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title = "Sentiment Analysis of Twitter Posts Related to a COVID-19 Test & Trace Program in NYC",

abstract = "As part of a program evaluation of the New York City Test & Trace program (T2)—one of the largest such programs in the USA—we conducted a study to assess how implementing organizations (NYC Health + Hospitals, government agencies, CBOs) communicated information about the T2 program on Twitter. Study aims were as follows: (1) quantify user engagement of posts (“tweets”) about T2 by NYC organizations on Twitter and (2) examine the emotional tone of social media users{\textquoteright} T2-related tweets in our sample of 1987 T2-related tweets. Celebrities and CBOs generated more user engagement (0.26% and 0.07%, respectively) compared to government agencies (e.g., Mayor{\textquoteright}s Office, 0.0019%), reinforcing the value of collaborating with celebrities and CBOs in social media public health campaigns. Sentiment analysis revealed that positive tweets (46.5%) had higher user engagement than negative tweets (number of likes: R2 =.095, p <.01), underscoring the importance of positively framing messages for effective public health campaigns.",

author = "Tsai, {Krystle A.} and Chau, {Michelle M.} and Juncheng Wang and Thorpe, {Lorna E.} and Massar, {Rachel E.} and Sarah Conderino and Berry, {Carolyn A.} and Islam, {Nadia S.} and Anna Bershteyn and Bragg, {Marie A.}",

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AU - Massar, Rachel E.

AU - Conderino, Sarah

AU - Berry, Carolyn A.

AU - Islam, Nadia S.

AU - Bershteyn, Anna

AU - Bragg, Marie A.

PY - 2024/10

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Sentiment Analysis of Twitter Posts Related to a COVID-19 Test & Trace Program in NYC

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