Stochastic diffusion models with advertising and word-of-mouth effects

Business & Economics

• Diffusion Model 100%
• Word-of-mouth 59%
• Word of Mouth Advertising 48%
• Advertising Model 42%
• Stochastic Processes 31%
• Consumer Response 31%
• Interaction Effects 29%
• Consumer Behaviour 25%

Mathematics

• Advertising 88%
• Diffusion Model 67%
• Stochastic Model 56%
• Consumer Behaviour 25%
• Interaction Effects 20%
• Model 14%
• Policy 14%
• Stochastic Processes 12%
• Framework 8%
• Generalise 8%
• Class 4%

Engineering & Materials Science

• Marketing 58%
• Consumer behavior 21%
• Random processes 15%