Video streaming applications are a major contributor to the recent dramatic rise of data traffic in cellular networks. Mobile users in a cellular network suffer fluctuating data rates, which almost directly reflects on the quality of video they view in a streaming service. Although replacing such video streaming services with video downloading/renting services could potentially allow such mobile users to enjoy consistently higher quality videos, traditionally such services cost a lot more than video streaming services because of legal copyright pricing and management issues. We propose a novel scalable video delivery service called streamloading that can potentially allow mobile users to enjoy download quality videos, while still being legally classified as a streaming service. We describe the implementation of the service and perform extensive simulations to evaluate streamloading, in comparison to traditional streaming services.