TY - GEN
T1 - Symbiotic Mutualism
T2 - 2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017
AU - Gopi, Ashwin Goutham
AU - Jimenez, Bertha
AU - Rao, Bharat
PY - 2017/11/29
Y1 - 2017/11/29
N2 - In this paper, we present the emergence of a new phenomenon in which entrepreneurs consider sustainability and mutual benefit as the foundation of their new venture. Competition is no longer a tacit assumption. We draw upon the literature of industrial and organizational ecology to term this strategy "Symbiotic Mutualism". Here, "symbiotic" refers to the ability of an organization to co-exist across multiple industrial boundaries; "mutualism" signifies the co-creation of value for all stakeholders involved. Our paper aims to unveil the mechanisms by which a new venture operates under this new logic. This study is based on a green startup that converts the waste of one industry into the raw material of another, without owning any equipment. By changing their perspective, they are able to span industrial and organizational boundaries. They are thus capable of unlocking and leveraging potential resources that would otherwise have been lost. We argue that this phenomenon is part of a larger cultural shift in how businesses view resources. The increasing focus on resource conservation and environmental impact influences their organizational practices and strategy. Furthermore, the emergence of the sharing economy has changed entrepreneurs' notions of occupation, consumption, and the ownership and access to durable goods.
AB - In this paper, we present the emergence of a new phenomenon in which entrepreneurs consider sustainability and mutual benefit as the foundation of their new venture. Competition is no longer a tacit assumption. We draw upon the literature of industrial and organizational ecology to term this strategy "Symbiotic Mutualism". Here, "symbiotic" refers to the ability of an organization to co-exist across multiple industrial boundaries; "mutualism" signifies the co-creation of value for all stakeholders involved. Our paper aims to unveil the mechanisms by which a new venture operates under this new logic. This study is based on a green startup that converts the waste of one industry into the raw material of another, without owning any equipment. By changing their perspective, they are able to span industrial and organizational boundaries. They are thus capable of unlocking and leveraging potential resources that would otherwise have been lost. We argue that this phenomenon is part of a larger cultural shift in how businesses view resources. The increasing focus on resource conservation and environmental impact influences their organizational practices and strategy. Furthermore, the emergence of the sharing economy has changed entrepreneurs' notions of occupation, consumption, and the ownership and access to durable goods.
UR - http://www.scopus.com/inward/record.url?scp=85043455431&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85043455431&partnerID=8YFLogxK
U2 - 10.23919/PICMET.2017.8125316
DO - 10.23919/PICMET.2017.8125316
M3 - Conference contribution
AN - SCOPUS:85043455431
T3 - PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings
SP - 1
EP - 8
BT - PICMET 2017 - Portland International Conference on Management of Engineering and Technology
A2 - Anderson, Timothy R.
A2 - Niwa, Kiyoshi
A2 - Kocaoglu, Dundar F.
A2 - Daim, Tugrul U.
A2 - Kozanoglu, Dilek Cetindamar
A2 - Perman, Gary
A2 - Steenhuis, Harm-Jan
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 9 July 2017 through 13 July 2017
ER -