The decline of mass media

Richard Maisel

    Research output: Contribution to journalArticlepeer-review

    Abstract

    An adequate perspective on our institutions tends to be possible only in retrospect. This article examines media growth trends over the past twenty years and finds the interpretation of them greatly distorted. Contrary to past expectations, mass media are shrinking in size relative to the total economy and the specialized media are becoming increasingly important.

    Original languageEnglish (US)
    Pages (from-to)159-170
    Number of pages12
    JournalPublic Opinion Quarterly
    Volume37
    Issue number2
    DOIs
    StatePublished - 1973

    ASJC Scopus subject areas

    • Communication
    • History
    • Sociology and Political Science
    • Social Sciences(all)
    • History and Philosophy of Science

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