TY - GEN
T1 - The effect of exposure to social annotation on online informed consent beliefs and behavior
AU - Balestra, Martina
AU - Shaer, Orit
AU - Okerlund, Johanna
AU - Ball, Madeleine
AU - Nov, Oded
N1 - Publisher Copyright:
© 2016 ACM.
PY - 2016/2/27
Y1 - 2016/2/27
N2 - In this study we explore the impact of exposure to social annotation, embedded in online consent forms, on individuals' beliefs and decisions in the context of informed consent. In this controlled between-subjects experiment, participants were presented with an online consent form for a personal genomics study. Individuals were randomly assigned to either a social annotation condition that exposed them to previous users' comments on-screen, or to a traditional consent form without social input. We compared participants' perceptions about their consent decision, their trust in the organization seeking the consent, and their actual consent across conditions. While no significant difference was observed between actual consent rates, we found that on average individuals exposed to social annotation felt that their decision was more informed, and furthermore, that the effect of the exposure to social annotation was stronger among users characterized by relatively lower levels of prior privacy preserving behaviors.
AB - In this study we explore the impact of exposure to social annotation, embedded in online consent forms, on individuals' beliefs and decisions in the context of informed consent. In this controlled between-subjects experiment, participants were presented with an online consent form for a personal genomics study. Individuals were randomly assigned to either a social annotation condition that exposed them to previous users' comments on-screen, or to a traditional consent form without social input. We compared participants' perceptions about their consent decision, their trust in the organization seeking the consent, and their actual consent across conditions. While no significant difference was observed between actual consent rates, we found that on average individuals exposed to social annotation felt that their decision was more informed, and furthermore, that the effect of the exposure to social annotation was stronger among users characterized by relatively lower levels of prior privacy preserving behaviors.
KW - Informed consent
KW - Personal genomics
KW - Social annotations
KW - Social influence
UR - http://www.scopus.com/inward/record.url?scp=84963502719&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84963502719&partnerID=8YFLogxK
U2 - 10.1145/2818048.2820012
DO - 10.1145/2818048.2820012
M3 - Conference contribution
AN - SCOPUS:84963502719
T3 - Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
SP - 900
EP - 912
BT - Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
PB - Association for Computing Machinery
T2 - 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
Y2 - 27 February 2016 through 2 March 2016
ER -