The future of advertising and the value of social network websites: Some preliminary examinations

Eric K. Clemons, Steve Barnett, Arjun Appadurai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationICEC 2007
Subtitle of host publicationProceedings of the Ninth International Conference on Electronic Commerce
Pages267-276
Number of pages10
DOIs
StatePublished - 2007
EventProceedings of the ninth international conference - Minneapolis, MN, United States
Duration: Aug 19 2007Aug 22 2007

Publication series

NameACM International Conference Proceeding Series
Volume258

Other

OtherProceedings of the ninth international conference
CountryUnited States
CityMinneapolis, MN
Period8/19/078/22/07

Keywords

  • Digital culture
  • Online advertising
  • Virtual self
  • Virtual worlds

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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