| Original language | English (US) |
|---|---|
| Title of host publication | Mambo Montage |
| Subtitle of host publication | The Latinization of New York |
| Editors | Agustin Lao, Arlene Davila |
| Place of Publication | New York |
| Publisher | Columbia University Press |
| State | Published - 2001 |
The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”
Research output: Chapter in Book/Report/Conference proceeding › Chapter