The MEDIA model: An innovative method for digitizing and training community members to facilitate an HIV prevention intervention

Tiffaney Renfro, Erin Johnson, Danielle N. Lambert, Gina Wingood, Ralph J. Diclemente

Research output: Contribution to journalArticlepeer-review


As human immunodeficiency virus (HIV) continues to disproportionately affect African American women, practitioners remain committed to developing innovative strategies to reduce HIV prevalence. These strategies include training community organizations, such as churches, and utilizing digital media to make intervention dissemination more sustainable. This article describes one such effort to train lay community members within predominantly Black churches in Atlanta, GA, to implement an HIV prevention intervention. Lay educators were trained by translating a face-to-face Training of Facilitators (TOF) to a digital platform using the MEDIA (Motivate-Engage-Digitize-Implement-Assess) model. Formative evaluations, consultation with experts in the digital platform of choice, and the experience of two P 4 for Women Master Trainers informed our translation. The model guided the translation process as our research team worked alongside topical experts and a production company to develop storyboards for core curriculum activities, which were later scripted and filmed with mock participants. A user guide, toolkit, and program website were also developed as supplemental materials to accompany the video training. Lessons learned from this study indicate future attempts at digitizing TOFs should keep in mind that digitization can be a time-consuming process, pilot testing in the new format is necessary even for a previously tested intervention, and the structure provided by facilitators in face-to-face training must be embedded into the format of digitized trainings.

Original languageEnglish (US)
Pages (from-to)815-823
Number of pages9
JournalTranslational Behavioral Medicine
Issue number6
StatePublished - Nov 21 2018


  • Adaptation
  • Digitized
  • HIV prevention
  • Training

ASJC Scopus subject areas

  • Applied Psychology
  • Behavioral Neuroscience


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