@article{0cfb93e192d04341941bb8728564a865,
title = "The Opioid Crisis, Corporate Responsibility, and Lessons from the Tobacco Master Settlement Agreement",
author = "Cheryl Healton and Cheryl Healton and Robert Pack and Sandro Galea",
note = "Funding Information: How can a settlement on opioids with the key pharmaceutical companies be implemented most effectively to help end the crisis? The 1998 tobacco Master Settlement Agreement (MSA) between 46 attorneys general and multiple territories offers key lessons from which much can be learned. The $206 billion tobacco MSA provided for payments to the states over an initial 25-year period, with only 1 financially designated effort: the establishment of a public health foundation supported over a decade with 7 billion in funding. Initially known as the American Legacy Foundation (now the Truth Initiative), this foundation mounted multiple programs supporting state initiatives for youth smoking prevention, national cessation efforts for adults, a bold and highly effective national youth public education campaign known as “truth,” and a range of research and evaluation efforts.",
year = "2019",
month = dec,
day = "3",
doi = "10.1001/jama.2019.17144",
language = "English (US)",
volume = "322",
pages = "2071--2072",
journal = "JAMA - Journal of the American Medical Association",
issn = "0098-7484",
publisher = "American Medical Association",
number = "21",
}