TY - JOUR
T1 - The pros and cons of temporally near and distant action
AU - Eyal, Tal
AU - Liberman, Nira
AU - Trope, Yaacov
AU - Walther, Eva
PY - 2004/6
Y1 - 2004/6
N2 - The present research demonstrated that in considering an action, considerations against (con) the action tend to be subordinate to considerations in favor of (pro) the action in that cons are considered only if the level of pros is sufficient, whereas pros are considered independent of the level of cons (Studies 1A and 1B). The authors therefore concluded that pros constitute a higher construal level than cons and predict, on the basis of temporal construal processes (Y. Trope & N. Liberman, 2003), that pros would be more salient in making decisions for the more distant future, whereas the reverse should hold for cons. As predicted, participants generated more pros and fewer cons toward new exam procedures (Study 2), public policies (Study 3), and personal and interpersonal behaviors (Studies 4-6) that were expected to take place in the more distant future. This research also examined the limiting conditions and the evaluative consequences of these shifts.
AB - The present research demonstrated that in considering an action, considerations against (con) the action tend to be subordinate to considerations in favor of (pro) the action in that cons are considered only if the level of pros is sufficient, whereas pros are considered independent of the level of cons (Studies 1A and 1B). The authors therefore concluded that pros constitute a higher construal level than cons and predict, on the basis of temporal construal processes (Y. Trope & N. Liberman, 2003), that pros would be more salient in making decisions for the more distant future, whereas the reverse should hold for cons. As predicted, participants generated more pros and fewer cons toward new exam procedures (Study 2), public policies (Study 3), and personal and interpersonal behaviors (Studies 4-6) that were expected to take place in the more distant future. This research also examined the limiting conditions and the evaluative consequences of these shifts.
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U2 - 10.1037/0022-3514.86.6.781
DO - 10.1037/0022-3514.86.6.781
M3 - Article
C2 - 15149255
AN - SCOPUS:2542595586
SN - 0022-3514
VL - 86
SP - 781
EP - 795
JO - Journal of personality and social psychology
JF - Journal of personality and social psychology
IS - 6
ER -