Abstract
Research in intertemporal choice has been done in a variety of contexts, yet there is a remarkable consensus that future outcomes are discounted (or undervalued) relative to immediate outcomes. In this paper, we (a) review some of the key findings in the literature, (b) critically examine and articulate implicit assumptions, (c) distinguish between intertemporal effects arising due to time preference versus those due to changes in utility as a function of time, and (d) identify issues and questions that we believe serve as avenues for future research.
Original language | English (US) |
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Pages (from-to) | 347-360 |
Number of pages | 14 |
Journal | Marketing Letters |
Volume | 16 |
Issue number | 3-4 |
DOIs | |
State | Published - Dec 2005 |
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing