The Relationship between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign

Vinu Ilakkuvan; Monique Mitchell Turner; Jennifer Cantrell; Elizabeth Hair; Donna Vallone

doi:10.1097/FCH.0000000000000126

The Relationship between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign

Vinu Ilakkuvan, Monique Mitchell Turner, Jennifer Cantrell, Elizabeth Hair, Donna Vallone

Global Public Health

Research output: Contribution to journal › Article › peer-review

Abstract

Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand group differences in message-related cognitions (persuasiveness, receptivity, conversation). Message cognitions were highest among the high anger/high efficacy group and lowest among the low anger/low efficacy group.

Original language	English (US)
Pages (from-to)	72-80
Number of pages	9
Journal	Family and Community Health
Volume	40
Issue number	1
DOIs	https://doi.org/10.1097/FCH.0000000000000126
State	Published - Mar 1 2017

Keywords

Anger Activism Model
communication
emotion
theory
tobacco

ASJC Scopus subject areas

Public Health, Environmental and Occupational Health

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10.1097/FCH.0000000000000126

Cite this

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abstract = "Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand group differences in message-related cognitions (persuasiveness, receptivity, conversation). Message cognitions were highest among the high anger/high efficacy group and lowest among the low anger/low efficacy group.",

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The Relationship between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign

Abstract

Keywords

ASJC Scopus subject areas

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