The rise of seafood awareness campaigns in an era of collapsing fisheries

Jennifer L. Jacquet, Daniel Pauly

    Research output: Contribution to journalArticlepeer-review


    The human appetite for seafood has intensified and so has overfishing and damage to marine ecosystems. Recently, the response to the fisheries crisis has included a considerable effort directed toward raising the seafood awareness of consumers in North America and Europe. The resulting campaigns aim to affect the seafood demand and to lead to a sustainable seafood supply. Though there are indicators of some regional successes, lack of support by the Asian market and the proliferation of self-serving seafood labels are but two of the many significant limitations of these campaigns. This contribution investigates the difficulties and successes of seafood awareness campaigns, as well as the need for indicators of campaign effectiveness.

    Original languageEnglish (US)
    Pages (from-to)308-313
    Number of pages6
    JournalMarine Policy
    Issue number3
    StatePublished - May 2007


    • Eco-label
    • Fisheries
    • MSC
    • Marine ecosystems
    • NGO
    • Seafood
    • Social marketing

    ASJC Scopus subject areas

    • Aquatic Science
    • General Environmental Science
    • Economics and Econometrics
    • Management, Monitoring, Policy and Law
    • Law


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