The truth® Campaign: Using Countermarketing to Reduce Youth Smoking

Bernard J Healey, Robert S Zimmerman, Cheryl Healton

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe new world of health promotion
Subtitle of host publicationnew program development, implementation, and evaluation
Place of PublicationSudbury, Mass
PublisherJones and Bartlett Publishers
Pages195 - 215
Number of pages421
ISBN (Print)0763753777, 9780763753771
StatePublished - 2010


  • Program Development
  • Health Promotion
  • Health promotion
  • Epidemiologic Methods
  • United States
  • Health Planning
  • Program evaluation
  • Program Evaluation
  • Health education
  • Program development
  • Epidemiologic methods
  • Health Education

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