@inbook{1fe2125773574d81a358a0f6eb479bac,
title = "The truth{\textregistered} Campaign: Using Countermarketing to Reduce Youth Smoking",
keywords = "Program Development, Health Promotion, Health promotion, Epidemiologic Methods, United States, Health Planning, Program evaluation, Program Evaluation, Health education, Program development, Epidemiologic methods, Health Education",
author = "Healey, {Bernard J} and Zimmerman, {Robert S} and Cheryl Healton",
note = "Includes bibliographical references and index",
year = "2010",
language = "English (US)",
isbn = "0763753777",
pages = "195 -- 215",
booktitle = "The new world of health promotion",
publisher = "Jones and Bartlett Publishers",
}