Abstract
This chapter discusses ethnography both as a method of doing research about media industries, as well as a style of writing to present one’s findings. It details how anthropologists use the term ethnography - both as a specific research practice and a representation of that research - and discusses the various insights offered by an ethnographic approach to the study of media industries. Ethnography grounds the study of media in a specific time and space and offers insights into the processes, possibilities, and constraints of media production that are not apparent from close readings of media texts or analysis of macro-level data about media institutions and commercial outcomes. It also describes the aims of ethnographic writing, which are to animate and make alive a particular sociocultural world for the reader.
| Original language | English (US) |
|---|---|
| Title of host publication | Writing About Screen Media |
| Publisher | Taylor and Francis |
| Pages | 182-185 |
| Number of pages | 4 |
| ISBN (Electronic) | 9781351187060 |
| ISBN (Print) | 9780815393528 |
| DOIs | |
| State | Published - Jan 1 2019 |
ASJC Scopus subject areas
- Social Sciences(all)