The value of surprise: Ethnography of media industries

Tejaswini Ganti

    Research output: Chapter in Book/Report/Conference proceedingChapter


    This chapter discusses ethnography both as a method of doing research about media industries, as well as a style of writing to present one’s findings. It details how anthropologists use the term ethnography - both as a specific research practice and a representation of that research - and discusses the various insights offered by an ethnographic approach to the study of media industries. Ethnography grounds the study of media in a specific time and space and offers insights into the processes, possibilities, and constraints of media production that are not apparent from close readings of media texts or analysis of macro-level data about media institutions and commercial outcomes. It also describes the aims of ethnographic writing, which are to animate and make alive a particular sociocultural world for the reader.

    Original languageEnglish (US)
    Title of host publicationWriting About Screen Media
    PublisherTaylor and Francis
    Number of pages4
    ISBN (Electronic)9781351187060
    ISBN (Print)9780815393528
    StatePublished - Jan 1 2019

    ASJC Scopus subject areas

    • General Social Sciences


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