Toward theories of persuasion and belief change

James Jaccard

doi:10.1037/0022-3514.40.2.260

Toward theories of persuasion and belief change

James Jaccard

Research output: Contribution to journal › Article › peer-review

Abstract

Reviews research trends on the effects of persuasive messages on attitude change. It is concluded that new orientations to this area are required, and 2 general directions for theories of persuasion are proposed: (a) a theory of the acceptance of assertions and (b) a theory of the acceptance of complex messages. 270 female college students participated in an empirical investigation on the former, which supported the viability of the proposed approach. (21 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original language	English (US)
Pages (from-to)	260-269
Number of pages	10
Journal	Journal of personality and social psychology
Volume	40
Issue number	2
DOIs	https://doi.org/10.1037/0022-3514.40.2.260
State	Published - Feb 1981

Keywords

theories on persuasive messages, attitude change, female college students

ASJC Scopus subject areas

Social Psychology
Sociology and Political Science

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10.1037/0022-3514.40.2.260

Cite this

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Toward theories of persuasion and belief change

Abstract

Keywords

ASJC Scopus subject areas

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