Reviews research trends on the effects of persuasive messages on attitude change. It is concluded that new orientations to this area are required, and 2 general directions for theories of persuasion are proposed: (a) a theory of the acceptance of assertions and (b) a theory of the acceptance of complex messages. 270 female college students participated in an empirical investigation on the former, which supported the viability of the proposed approach. (21 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).
- theories on persuasive messages, attitude change, female college students
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science