Toward theories of persuasion and belief change

James Jaccard

Research output: Contribution to journalArticlepeer-review


Reviews research trends on the effects of persuasive messages on attitude change. It is concluded that new orientations to this area are required, and 2 general directions for theories of persuasion are proposed: (a) a theory of the acceptance of assertions and (b) a theory of the acceptance of complex messages. 270 female college students participated in an empirical investigation on the former, which supported the viability of the proposed approach. (21 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)260-269
Number of pages10
JournalJournal of personality and social psychology
Issue number2
StatePublished - Feb 1981


  • theories on persuasive messages, attitude change, female college students

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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