Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Translated title of the contribution: Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies

Carlos Scolari, Juan Piñón

Research output: Contribution to journalArticle

Abstract

This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.

Translated title of the contributionTransmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies
Original languageSpanish
Pages (from-to)13-52
Number of pages40
JournalComunicacion y Sociedad (Mexico)
Volume27
DOIs
StatePublished - Sep 1 2016

Keywords

  • Fanfiction
  • Telenovelas
  • Transmedia storytelling
  • User-generated contents
  • Webnovelas

ASJC Scopus subject areas

  • Communication

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