Trusting social location technologies and interactions

Paul Russo, Oded Nov

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Social networks provide rich opportunities to interact with friends and other members. While research on motivations and interaction design help explain what makes online communities successful, the influence of trust on social location technologies and interactions that integrate online and off-line activities remains unclear. Drawing from research on information systems, social psychology, and social networks, we identify the drivers of users' trust in social location artifacts and other subscribers. We will test our hypotheses on Facebook's Places application by connecting surveys to actual usage data. We expect trust in the artifact to depend on usability, situation normality, perceived critical mass, and referrals from trusted sources. We also hypothesize that trust beliefs toward other users-split into friends and everyone else-will depend on instinctive feelings of trust, rationalizations that others won't do harm, and structural assurances. Implications for theory and practice as well as limitations and future work are discussed.

    Original languageEnglish (US)
    Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
    Pages3377-3390
    Number of pages14
    StatePublished - 2011
    Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
    Duration: Dec 4 2011Dec 7 2011

    Publication series

    NameInternational Conference on Information Systems 2011, ICIS 2011
    Volume4

    Other

    Other32nd International Conference on Information System 2011, ICIS 2011
    CountryChina
    CityShanghai
    Period12/4/1112/7/11

    Keywords

    • Adoption
    • Facebook places
    • ICT artifact
    • Location technologies
    • Online communities
    • Online trust
    • Online/offline activities
    • Social networks
    • Trust

    ASJC Scopus subject areas

    • Information Systems

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