TY - JOUR
T1 - Two-Stage Determinants of the Organic Food Retailing Landscape
T2 - The Case of Manhattan, New York
AU - Dimitri, Carolyn
AU - Geoghegan, Jacqueline
AU - Rogus, Stephanie
N1 - Publisher Copyright:
© 2017 Taylor & Francis.
PY - 2017/2/17
Y1 - 2017/2/17
N2 - Retail sales of organic food products have been increasing faster than any other category of food and have penetrated mainstream retail grocery outlets. The majority of the literature on organic markets explores the socioeconomic characteristics of consumers, linking these traits to the probability of buying organic food, and it suggests that access to organic food is an important but overlooked factor in such studies. More recently, research focusing on food retailer marketing strategies for organic food finds that traditional strategies such as price promotions are largely unsuccessful with increasing sales for the organic food consumer. This article focuses on the retailer decision to offer organic food for sale. We model the decision as a two-stage process, where the retailer’s first decision is whether to sell organic food, and the second decision determines how many different organic products to offer for sale. In doing so, by using data collected in stores, we assess the organic food retail landscape in Manhattan, NY. We find that the decision to offer organic food for sale depends on the neighborhood socioeconomic characteristics, and the amount of organic food offered for sale depends on the size of the store.
AB - Retail sales of organic food products have been increasing faster than any other category of food and have penetrated mainstream retail grocery outlets. The majority of the literature on organic markets explores the socioeconomic characteristics of consumers, linking these traits to the probability of buying organic food, and it suggests that access to organic food is an important but overlooked factor in such studies. More recently, research focusing on food retailer marketing strategies for organic food finds that traditional strategies such as price promotions are largely unsuccessful with increasing sales for the organic food consumer. This article focuses on the retailer decision to offer organic food for sale. We model the decision as a two-stage process, where the retailer’s first decision is whether to sell organic food, and the second decision determines how many different organic products to offer for sale. In doing so, by using data collected in stores, we assess the organic food retail landscape in Manhattan, NY. We find that the decision to offer organic food for sale depends on the neighborhood socioeconomic characteristics, and the amount of organic food offered for sale depends on the size of the store.
KW - Food retail availability
KW - Manhattan
KW - organic food
KW - organic food landscape
KW - spatial distribution of food
UR - http://www.scopus.com/inward/record.url?scp=84962086836&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84962086836&partnerID=8YFLogxK
U2 - 10.1080/10454446.2015.1048023
DO - 10.1080/10454446.2015.1048023
M3 - Article
AN - SCOPUS:84962086836
SN - 1045-4446
VL - 23
SP - 221
EP - 238
JO - Journal of Food Products Marketing
JF - Journal of Food Products Marketing
IS - 2
ER -