Two-way television: An experiment in interactive programming for the elderly

Barbara J. Felton; Mitchell L. Moss; Rafael J. Sepulveda

doi:10.1080/03610738008258344

Two-way television: An experiment in interactive programming for the elderly

Barbara J. Felton, Mitchell L. Moss, Rafael J. Sepulveda

Research output: Contribution to journal › Article › peer-review

Abstract

This study was conducted to 1) assess the effectiveness of an experimental twoway cable TV system in reaching the older people for whom it was designed, and 2) assess the attraction of this locally-based age-targeted system for its viewers. The study evaluates the system’s effectiveness in reaching its target audience by examining information about the types of viewers-both younger and older-who have been attracted to the system. In addition, differences in factors that predict viewing frequency for younger and older people are used to illuminate life stage differences in people’s attraction to locally-based TV programming. Findings show that the system had successfully reached its target audience within two years of inception. Watching the interactive TV programs because of the system’s provision of information about local events and because of the senior citizens’ focus strongly predicted viewing frequency for both older and younger respondents. The ability of locally-based interactive TV programming to serve social and informational needs of older people which are unmet by traditional broadcast television is. discussed.

Original language	English (US)
Pages (from-to)	29-45
Number of pages	17
Journal	Experimental Aging Research
Volume	6
Issue number	1
DOIs	https://doi.org/10.1080/03610738008258344
State	Published - Jan 1980

ASJC Scopus subject areas

Aging
Arts and Humanities (miscellaneous)
General Psychology
Geriatrics and Gerontology

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10.1080/03610738008258344

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title = "Two-way television: An experiment in interactive programming for the elderly",

abstract = "This study was conducted to 1) assess the effectiveness of an experimental twoway cable TV system in reaching the older people for whom it was designed, and 2) assess the attraction of this locally-based age-targeted system for its viewers. The study evaluates the system{\textquoteright}s effectiveness in reaching its target audience by examining information about the types of viewers-both younger and older-who have been attracted to the system. In addition, differences in factors that predict viewing frequency for younger and older people are used to illuminate life stage differences in people{\textquoteright}s attraction to locally-based TV programming. Findings show that the system had successfully reached its target audience within two years of inception. Watching the interactive TV programs because of the system{\textquoteright}s provision of information about local events and because of the senior citizens{\textquoteright} focus strongly predicted viewing frequency for both older and younger respondents. The ability of locally-based interactive TV programming to serve social and informational needs of older people which are unmet by traditional broadcast television is. discussed.",

author = "Felton, {Barbara J.} and Moss, {Mitchell L.} and Sepulveda, {Rafael J.}",

note = "Funding Information: {\textquoteleft}This paper is a revised version of a paper presented at the Annual Meeting of the Gerontological Society, Dallas, Texas, November, 1978. Support for this research was provided by the National Science Foundation under grant number APR75-14311-AO2. Any opinions, recommendations or criticisms expressed in this publication are those of the authors and do not necessarily reflect the view of the National Science Foundation. The authors are grateful to Drs. Prudence Brown, Stanley Lehmann, Phillip Shaver, and Marybeth Shinn for their helpful comments on earlier drafts of this paper. {\textquoteleft}From the Department of Psychology, New York University, New York, New York 10003, USA. {\textquoteright}From the Graduate School of Public Administration, New York University, New York, New York 10003, USA.",

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doi = "10.1080/03610738008258344",

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Two-way television: An experiment in interactive programming for the elderly

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