Using interactive “Nutrition labels” for financial products to assist decision making under uncertainty

Junius Gunaratne, Oded Nov

Research output: Contribution to journalArticlepeer-review


Product information labels can help users understand complex information, leading them to make better decisions. One area where consumers are particularly prone to make costly decision-making errors is long-term saving, which requires understanding of complex concepts such as uncertainty and trade-offs. Although most people are poorly equipped to deal with such concepts, interactive design can potentially help users make better decisions. We developed an interactive information label to assist consumers with retirement saving decision-making. To evaluate it, we exposed 450 users to one of four user interface conditions in a retirement saving simulator where they made 35 yearly decisions under changing circumstances. We found a significantly better ability of users to reach their goals with the information label. Furthermore, users who interacted with the label made better decisions than those who were presented with a static information label. Lastly, we found the label particularly effective in helping novice savers.

Original languageEnglish (US)
Pages (from-to)1836-1849
Number of pages14
JournalJournal of the Association for Information Science and Technology
Issue number8
StatePublished - Aug 1 2017

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Library and Information Sciences


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