Using UX Personas to Improve Library GIS and Data Services

Justin Parrott, Taylor Hixson

Research output: Contribution to specialist publicationArticle


Persona creation is a beneficial methodology of user experience (UX) research that is increasingly being used in academic libraries. With a broad range of applications, personas are fictional but realistic profiles that accurately and succinctly represent typical user communities of a specific product or service. Specialized library services, such as those offered by Geographic Information System (GIS) librarians, can effectively use the persona methodology to better inform strategic planning and operations within the library.
Original languageEnglish (US)
Specialist publicationWeave: Journal of Library User Experience
StatePublished - Nov 15 2021


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