Verifiable auctions for online ad exchanges

Sebastian Angel, Michael Walfish

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper treats a critical component of the Web ecosystem that has so far received little attention in our community: ad exchanges. Ad exchanges run auctions to sell publishers' inventory-space on Web pages-to advertisers who want to display ads in those spaces. Unfortunately, under the status quo, the parties to an auction cannot check that the auction was carried out correctly, which raises the following more general question: how can we create verifiability in low-latency, high-frequency auctions where the parties do not know each other? We address this question with the design, prototype implementation, and experimental evaluation of VEX. VEX introduces a technique for efficient, privacy-preserving integer comparisons; couples these with careful protocol design; and adds little latency and tolerable overhead.

Original languageEnglish (US)
Title of host publicationSIGCOMM 2013 - Proceedings of the ACM SIGCOMM 2013 Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication
Pages195-206
Number of pages12
DOIs
StatePublished - 2013
EventACM SIGCOMM 2013 Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication, SIGCOMM 2013 - Hong Kong, China
Duration: Aug 12 2013Aug 16 2013

Publication series

NameSIGCOMM 2013 - Proceedings of the ACM SIGCOMM 2013 Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication

Other

OtherACM SIGCOMM 2013 Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication, SIGCOMM 2013
CountryChina
CityHong Kong
Period8/12/138/16/13

Keywords

  • ad exchanges
  • online advertising
  • verifiable auctions

ASJC Scopus subject areas

  • Computer Science Applications
  • Hardware and Architecture

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  • Cite this

    Angel, S., & Walfish, M. (2013). Verifiable auctions for online ad exchanges. In SIGCOMM 2013 - Proceedings of the ACM SIGCOMM 2013 Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication (pp. 195-206). (SIGCOMM 2013 - Proceedings of the ACM SIGCOMM 2013 Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication). https://doi.org/10.1145/2486001.2486038