TY - GEN
T1 - What drives content tagging
T2 - 26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008
AU - Nov, Oded
AU - Naaman, Mor
AU - Ye, Chen
PY - 2008
Y1 - 2008
N2 - We examine tagging behavior on Flickr, a public photosharing website. We build on previous qualitative research that exposed a taxonomy of tagging motivations, as well as on social presence research. The taxonomy suggests that motivations for tagging are tied to the intended target audience of the tags - the users themselves, family and friends, or the general public. Using multiple data sources, including a survey and independent system data, we examine which motivations are associated with tagging level, and estimate the magnitude of their contribution. We find that the levels of the Self and Public motivations, together with social presence indicators, are positively correlated with tagging level; Family & Friends motivations are not significantly correlated with tagging. The findings and the use of survey method carry implications for designers of tagging and other social systems on the web.
AB - We examine tagging behavior on Flickr, a public photosharing website. We build on previous qualitative research that exposed a taxonomy of tagging motivations, as well as on social presence research. The taxonomy suggests that motivations for tagging are tied to the intended target audience of the tags - the users themselves, family and friends, or the general public. Using multiple data sources, including a survey and independent system data, we examine which motivations are associated with tagging level, and estimate the magnitude of their contribution. We find that the levels of the Self and Public motivations, together with social presence indicators, are positively correlated with tagging level; Family & Friends motivations are not significantly correlated with tagging. The findings and the use of survey method carry implications for designers of tagging and other social systems on the web.
KW - Flickr
KW - Motivations
KW - Photo sharing
KW - Social presence
KW - Tags
UR - http://www.scopus.com/inward/record.url?scp=57649149878&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=57649149878&partnerID=8YFLogxK
U2 - 10.1145/1357054.1357225
DO - 10.1145/1357054.1357225
M3 - Conference contribution
AN - SCOPUS:57649149878
SN - 9781605580111
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 1097
EP - 1100
BT - 26th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings, CHI 2008
Y2 - 5 April 2008 through 10 April 2008
ER -