Abstract
When an agent faces audiences with heterogeneous preferences, it is non-trivial to determine what a "good" reputation means, and the return to reputation can be a non-monotonic function. We illustrate this through standard IO examples, and discuss some implications for reputation-building in a simple two-period career concerns framework. We conclude by discussing other observations concerning the impact of heterogeneous audiences on reputation-building.
Original language | English (US) |
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Pages (from-to) | 44-50 |
Number of pages | 7 |
Journal | International Journal of Industrial Organization |
Volume | 34 |
Issue number | 1 |
DOIs | |
State | Published - May 2014 |
Keywords
- Career concerns
- Cigarettes and alcohol
- Common agency
- Reputation
ASJC Scopus subject areas
- Industrial relations
- Aerospace Engineering
- Economics and Econometrics
- Economics, Econometrics and Finance (miscellaneous)
- Strategy and Management
- Industrial and Manufacturing Engineering