What is a good reputation? Career concerns with heterogeneous audiences

Heski Bar-Isaac, Joyee Deb

    Research output: Contribution to journalArticlepeer-review


    When an agent faces audiences with heterogeneous preferences, it is non-trivial to determine what a "good" reputation means, and the return to reputation can be a non-monotonic function. We illustrate this through standard IO examples, and discuss some implications for reputation-building in a simple two-period career concerns framework. We conclude by discussing other observations concerning the impact of heterogeneous audiences on reputation-building.

    Original languageEnglish (US)
    Pages (from-to)44-50
    Number of pages7
    JournalInternational Journal of Industrial Organization
    Issue number1
    StatePublished - May 2014


    • Career concerns
    • Cigarettes and alcohol
    • Common agency
    • Reputation

    ASJC Scopus subject areas

    • Industrial relations
    • Aerospace Engineering
    • Economics and Econometrics
    • Economics, Econometrics and Finance (miscellaneous)
    • Strategy and Management
    • Industrial and Manufacturing Engineering


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