What’s in a name? Teaching linguistics using onomastic data

This article describes how students can be introduced to the basics of linguistic analysis using personal, product, and place names as data. I outline several areas of linguistics that can be effectively taught at an introductory level through name data and provide examples of accompanying in-class and take-home exercises. Throughout the article, I demonstrate that the everyday familiarity of names and the ready availability of name data combine to create a class that not only engages students but also teaches them practical data-analysis skills.