When David Beats Goliath: Two Case-Studies in the Brewery Sector

Simone de Colle, Yves Fassin, R. Edward Freeman

    Research output: Chapter in Book/Report/Conference proceedingChapter


    We analyze two exceptional episodes of two multinational breweries who, independently from each other, decided to close a small niche brewery in a small town, namely Pedavena in Italy (part of the Heineken group) and Hoegaarden in Belgium (part of the InBev group). In both cases, the initial decision of plant closing was ultimately reversed through actions supported by an alliance of stakeholders. We develop and apply three different conceptual lenses to analyze the cases—described as Amoral Managerial (Model 0); Applied Business Ethics (Model I) and Bounded Business Ethics (Model II), respectively—showing how with the integration of stakeholder theory in business ethics research (Model II) we can enrich our understanding of the implications of stakeholder engagement in the value creation process that can be otherwise denied (Model 0) or overlooked (Model I). Our two cases also show that when managers are missing opportunities for value creation, or destroying elements of the value creation process, stakeholder alliances can repair such a stakeholder equilibration failure.

    Original languageEnglish (US)
    Title of host publicationIssues in Business Ethics
    PublisherSpringer Science and Business Media B.V.
    Number of pages27
    StatePublished - 2017

    Publication series

    NameIssues in Business Ethics
    ISSN (Print)0925-6733
    ISSN (Electronic)2215-1680


    • Co-creation of value
    • Industrial services
    • Single case study
    • Stakeholder relationships
    • Strategic change

    ASJC Scopus subject areas

    • Business and International Management
    • Philosophy


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