Who's afraid of the truth?

Research output: Contribution to journalReview articlepeer-review


The November 1998 Master Settlement Agreement between tobacco manufacturers and state attorneys general significantly restricted the marketing of tobacco products, made possible markedly expanded tobacco control programs in the states, and provided for the creation of a new foundation whose primary purpose is to combat tobacco use in the United States. This commentary describes the American Legacy Foundation, with particular emphasis on one of its efforts - the "truth" Campaign, a counter-marketing effort to reduce smoking among youths. The "truth" Campaign has been well received by the public and has been effective in reducing smoking among youths. The only negative reaction to the campaign has been, predictably, from the tobacco industry.

Original languageEnglish (US)
Pages (from-to)554-558
Number of pages5
JournalAmerican journal of public health
Issue number4
StatePublished - 2001

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health


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