Why do people share photos online? Antecedents of photos' quality and quantity

Oded Nov, Chen Ye

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Content contribution from individuals is critical to the viability of online communities. In this study we identify the factors that are associated with the quantity and the quality of content sharing in a photo sharing community, where the act of content creation is decoupled from the act of content sharing. We draw on theories of intrinsic and extrinsic motivation, and find that the prospect of expected rewards is positively related to the quality of the content shared, but negatively related to the quantity of it. Enjoyment of content creation is related to the quantity of the photos shared, whereas enjoyment of content sharing (posting the photos) is significantly related to the quality of the photos shared. In addition, we find that commitment to the community is negatively related to the quality of the content shared. Directions for further development, as well as implications for theory and practice are discussed.

    Original languageEnglish (US)
    Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
    Pages4601-4619
    Number of pages19
    StatePublished - 2009
    Event15th Americas Conference on Information Systems 2009, AMCIS 2009 - San Francisco, CA, United States
    Duration: Aug 6 2009Aug 9 2009

    Publication series

    Name15th Americas Conference on Information Systems 2009, AMCIS 2009
    Volume7

    Other

    Other15th Americas Conference on Information Systems 2009, AMCIS 2009
    CountryUnited States
    CitySan Francisco, CA
    Period8/6/098/9/09

    Keywords

    • Content creation
    • Content quality
    • Content sharing
    • Flickr
    • Motivations
    • Online communities
    • Photo sharing
    • Social computing

    ASJC Scopus subject areas

    • Computer Science Applications
    • Computer Networks and Communications
    • Information Systems
    • Library and Information Sciences

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  • Cite this

    Nov, O., & Ye, C. (2009). Why do people share photos online? Antecedents of photos' quality and quantity. In 15th Americas Conference on Information Systems 2009, AMCIS 2009 (pp. 4601-4619). (15th Americas Conference on Information Systems 2009, AMCIS 2009; Vol. 7).