TY - JOUR
T1 - Young adult correlates of iqos curiosity, interest, and likelihood of use
AU - Phan, Lilianna
AU - Strasser, Andrew A.
AU - Johnson, Andrea C.
AU - Villanti, Andrea C.
AU - Niaura, Raymond S.
AU - Rehberg, Kathryn
AU - Mays, Darren
N1 - Funding Information:
This work was supported in part by the National Institutes of Health (NIH) and the Food and Drug Administration (FDA) Center for Tobacco Products under NIH grant numbers K07CA172217, U54DA036114 and P20GM103644, and U54CA229973. The study was also supported in part by P30CA051008 from the NIH. The study sponsors had no role in the study design; in the collection, analysis and interpretation data; in the writing of the report; and in the decision to submit the paper for publication. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the FDA.
Publisher Copyright:
© 2020, Tobacco Regulatory Science Group. All rights reserved.
PY - 2020/3
Y1 - 2020/3
N2 - Objectives: Philip Morris International’s heated tobacco product, Marlboro IQOS, is available internationally and soon will be marketed in the United States (US). We examined correlates of curiosity, interest, and likelihood to use IQOS among US young adults. Methods: Young adults ages 18-30 years (N = 346) were recruited online, viewed a description of IQOS, and completed measures of socio-demographic characteristics, perceived risks, curiosity, interest, and likelihood to use IQOS. Results: Males had greater curiosity, interest, and likelihood to use IQOS than females. Individuals with household income of $50,000-$75,000 were more curious than those with household income of greater than $75,000. Cigarette smokers, e-cigarette and dual users had greater curiosity, interest, and likelihood of use than non-tobacco users. Non-white individuals and older young adults had greater likelihood of use. Greater perceived risks of IQOS were negatively associated with curiosity, interest, and likelihood of use. Conclusions: Among young adults, IQOS has greater appeal among males, non-whites, those who are older, those with household income of $50,000-$75,000, cigarette smokers, e-cigarette and dual users, and those with fewer perceived risks of IQOS. Research on public education communicating the potential risks of IQOS to vulnerable young adults is warranted.
AB - Objectives: Philip Morris International’s heated tobacco product, Marlboro IQOS, is available internationally and soon will be marketed in the United States (US). We examined correlates of curiosity, interest, and likelihood to use IQOS among US young adults. Methods: Young adults ages 18-30 years (N = 346) were recruited online, viewed a description of IQOS, and completed measures of socio-demographic characteristics, perceived risks, curiosity, interest, and likelihood to use IQOS. Results: Males had greater curiosity, interest, and likelihood to use IQOS than females. Individuals with household income of $50,000-$75,000 were more curious than those with household income of greater than $75,000. Cigarette smokers, e-cigarette and dual users had greater curiosity, interest, and likelihood of use than non-tobacco users. Non-white individuals and older young adults had greater likelihood of use. Greater perceived risks of IQOS were negatively associated with curiosity, interest, and likelihood of use. Conclusions: Among young adults, IQOS has greater appeal among males, non-whites, those who are older, those with household income of $50,000-$75,000, cigarette smokers, e-cigarette and dual users, and those with fewer perceived risks of IQOS. Research on public education communicating the potential risks of IQOS to vulnerable young adults is warranted.
KW - E-cigarettes
KW - Modified risk tobacco products
KW - New tobacco product
KW - Young adults
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U2 - 10.18001/TRS.6.2.1
DO - 10.18001/TRS.6.2.1
M3 - Article
AN - SCOPUS:85095590914
SN - 2333-9748
VL - 6
SP - 81
EP - 90
JO - Tobacco Regulatory Science
JF - Tobacco Regulatory Science
IS - 2
ER -